Since 1947, AKG has been synonymous with premium sound quality for musicians, sound engineers and music aficionados alike.


The AKG 2012 Full Line catalogue was the first major collateral piece developed after the company launched an updated brand system.

This project initiated a new photographic style for the brand. Authenticity is paramount — the imagery show empowered performers using the products in epic shots, communicating that AKG is a brand for serious musicians.

Also included are two AKG Pro beauty box designs. These looks became the templates for the AKG Pro product line.

Photography by Koury Angelo, Los Angeles
Creative direction for AKG: Kat Earnshaw, Los Angeles