Ryan Lowrie sports a signature shock of curly red hair.

In fact “Red” is a nickname people have been calling him since high school. After getting to know him through phone calls and over beers after work, this simple design solution emerged — to take that nickname and create the brand around it. It’s a simple, bold, masculine word and people are not just curious when they see it, they remember it. It’s also confident, just like Ryan.


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